'T eamed cleverly with Rosie, she’s a classy, unexpected ingredient in a perfect mix that will appeal to Everywoman, being neither too frumpy, nor too unattainable. ' Here, Helena makes a hilarious appearance in a fairytale that, although only two minutes long, cost many millions to produce.
'This time, I think M&S has done its homework, and pulled off quite a coup: while Bonham Carter is known for her rather eccentric style of bird’s-nest hair and socks worn with flip-flops, of late she has become something of a fashion icon. It has to make those cash registers burst into song. ' For M&S’s vocal shareholders, this cannot just be a vanity project, an escape for a few moments into fantasy. She said: ' From my sneak preview, the ad is a triumph. The Daily Mail's Liz Jones - often the High Street's harshest critic - gave the ad a glowing review when given a peek on Sunday. Helena Bonham Carter's Wizard of Oz is in a black Per Una coat with faux fur collar
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